Mascarello Automotive CGI Campaign 2026
Mascarello Automotive CGI Campaign 2026 marked the launch of the new Mascarello Família Micro, a completely renewed line of microbuses composed of the S2, S3, and S4 models. Developed to showcase the evolution of the brand’s portfolio, the campaign played a key role in introducing the new generation of vehicles to the market ahead of their official debut at Lat.Bus 2026.
Working closely with the agency throughout the creative process, our team was responsible for producing a complete library of high-quality visual assets that would communicate the design, engineering, and versatility of the new lineup. From concept development to final image production, every render was created to highlight the distinctive characteristics of each model while maintaining a cohesive visual identity across the campaign.
The project included a series of hero images featuring the S2, S3, and S4 individually, emphasizing the unique positioning and applications of each vehicle. These visuals were designed to support launch communications, marketing materials, and digital platforms, helping present the new family of products with clarity and impact.
In addition to the individual vehicle renders, we developed a collection of group images showcasing the entire Família Micro lineup together. These compositions reinforced the campaign message behind the launch, illustrating how the three models were created to serve different operational needs while sharing a common design language and technological foundation.
A significant part of the project focused on the creation of feature-focused imagery, highlighting key design elements, lighting signatures, exterior details, and engineering solutions introduced in the new generation. Through carefully crafted CGI visuals, we were able to present features that would be difficult to capture consistently through traditional photography during the early stages of the product launch.
To complement the campaign, ÍCON Design also produced a complete set of interior visualizations, showcasing passenger areas, driver environments, materials, ergonomics, and comfort features across the different models. These images played an important role in communicating the user experience and the premium qualities incorporated into the Família Micro platform.
Beyond the launch campaign itself, our team developed a comprehensive collection of catalog and website imagery, ensuring that Mascarello had a versatile visual asset library for product pages, marketing materials, sales presentations, and future communications. The CGI workflow enabled complete control over lighting, composition, and consistency across all deliverables.
The final visuals became a central component of the official launch strategy and were later used as the foundation for an AI-generated launch film presented during Lat.Bus 2026, one of the most important transportation and mobility events in Latin America. By combining CGI production, visual storytelling, and emerging AI technologies, the project helped create an immersive launch experience that introduced the new Família Micro to customers, partners, and industry professionals attending the event.
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